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15 June 2006

dunno got do purposely or not

it's world cup season and have you been watching? actually have you been watching the commercials? next time, skip the pee break and pay attention.

you know how expensive it is to get a prime time slot during half time right? well looks like audio house used up their entire advertising budget on securing a spot so much so that they had no more money left for the voice-over talent. got hear or not? cannot pronounce properly and the accompanying visuals are all 2-D. then it's usually sandwiched between the big-budget ads like hyundai (whose ad really rocks) and adidas (love it, love it, love it). ok ok, even if you match it against the local ads like the mc donalds delivery ad, it's damn no standard lah. really buay pai sei you know.

but then i think, maybe it was done on purpose. maybe it's meant to be sooo bad so that people notice it and talk abt it. subliminal genius ..... like singapore idol. where do i begin?! like a bloody road accident. nauseating to look at but just can't help looking. then to make matters worst, recaps of the accident is shown a gazillion times a day so that even if you missed the gross collision, you are still subjected to the "highlights" of the event. but damn, it's addictive! you tell yourself "no more!" but week after cringing week, you find yourself glued, spurred on by the hope that at least one talent will emerge. after all, talent is subjective, just ask audio house.

NB : i am in no way getting $$ for this dis-advertisment. although i sure could do with a 29" plasma tv.

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2 Comments:

Anonymous Anonymous said...

I couldnt agree more.. I was just thinking of it the other day when watching that ad.. I think they use their own staff la..haha.. the other lame one is the tiger commercial (not in production standards, but storyboard..)the one where the refree kenna voodoo.. wah lao!! who approves this kinda thing??? makes you think anyone can also do advertising...extreme lameness.. but still they got actors..and its well made.. but audio house.. reminds me of the 'mic chest' post.. haha

But you got check out the NUS business school one?..that one got the entire nation to cringe at the same time la.. brilliant! haha

9:23 AM  
Anonymous Anonymous said...

ya man. i swear after the "tiger time" campaign a few years ago(which was brilliant)they must have gotten a new person in marketing. even the lame one where the guys hides the remote in his cooler box. WHAT! so do they think the audience are idiots??

i don't drink tiger because of this you know. shy to be associated with the brand.

9:33 AM  

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